The Bel Group has announced its ambition to provide a plant-based offering for each one of its core brands, as well as the launch of a new international brand fully dedicated to plant-based products in the next coming months.
The news comes after Bel agreed to acquire a majority stake in French plant-based start-up All in Foods that produces the Nature & Moi brand, which is in line with its previously-announced strategy ‘For All. For Good’.
Last year, Bel announced its commitment to expand its activities beyond cheese products and develop hybrid products that integrate dairy and plant-based raw materials.
In accelerating its transformation strategy, Bel has announced numerous innovation products in different markets with major launches in the plant-based category.
From the end of this month, Bel will sell a plant-based version of Boursin on the American market through Amazon Fresh. Meanwhile, the company is also developing a plant-based Mini Babybel project that will be launched next year in the US.
As part of its action towards meeting its 100% recyclable and/or biodegradable packaging target by 2025, Bel has been involved in partnerships with TerraCycle to create national packaging recycling programmes. To date, 84% of the company’s packaging is already biodegradable or recyclable.
Bel’s executive vice-president, Cécile Béliot, said: “For the past year, we have been accelerating the Group’s transformation, with the conviction that a responsible and profitable growth is possible: an enlightened ‘capitalism’ that is moving from a logic of balance of power to a logic of value sharing, beyond any major stakes. This is what guides all the Group’s actions today.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial