Bell Flavors & Fragrances EMEA has inaugurated a new culinary centre and office space in the UK to enable it to meet growing demand from customers in the country.
Complementing Bell’s European headquarters in Leipzig, Germany, the facility in Ketton, Rutland, is designed to encourage creativity, culinary innovation and a focus on regional product needs.
The plant has a test kitchen and flavour application capabilities in savoury, sweet, dairy and beverage segments.
“With a strong focus on the UK market, this new facility strengthens not only our regional presence – customers will benefit from a faster access to innovative culinary solutions and service,” said Oliver Saalmann, vice president flavours division.
“It will allow us to accelerate market-oriented product developments together with our customers, explore and develop new concepts and product solutions, host tasting and innovation sessions and increase our expertise in the culinary sector, while keeping track of regional legal implications.”
Saalmann added: “It is important for us to be ahead of industry challenges and consumer insights, anticipate major trends at an early stage and deliver great taste experiences as well as functional solutions for our customers, enabling them to create successful and winning consumer products.
“The kitchen and tasting area sets the ideal spot to expand our culinary capabilities and to collaboratively develop new food solutions together with our customers and partners, based on current or future market dynamics, changing dietary needs and by helping to create healthier products that are in line with consumer expectations.
“It is an inspiring, modern place for ideation and networking and gives our team a creative environment to innovate with flavours, botanical extracts and other food ingredients to create new experiences with a focus on authenticity and clean labelling.”
Last year, Bell Flavors & Fragrances opened new locations in Thailand and Indonesia to bolster its presence in Asia.
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