Bells of Lazonby has expanded its Bells & Whistles range with the introduction of new vegan Espresso Tiffin slices.
Containing just 120 calories per slice, the tiffin features a layered blend of nuts, coffee and rich chocolate. Available in packs of two, the new offering is gluten-, wheat- and milk-free.
Josh Boydell-Smith, head of brand and marketing at Bells of Lazonby, said: “The new flavour is delicious and perfect for shoppers looking for on-the-go, free-from snacks.
“With the trend around veganism and the rise of flexitarians going nowhere among millennials, we know shoppers are looking for ways to make their diet more plant-based. Bells & Whistles provides a treat alternative without the guilt of breaking from a vegan diet”.
He added: “Free-from bakery can often feel quite stuffy. We believe our brand really re-energises the category by tapping into quality ingredients, thinking outside of the box in terms of flavour and offering something a bit more out of the ordinary – a permissively indulgent snack”.
With an RRP of £2, Bells & Whistles Espresso Tiffin is available from Sainsbury’s stores across the UK.
© FoodBev Media Ltd 2021
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