Belvoir Fruit Farms has launched an organic dragon fruit and raspberry pressé in the US in response to consumer demand, and will bring the new drink to the UK foodservice sector this month.
The new pressé is made using sweet organic white dragon fruit juice combined with rich raspberries and crisp redcurrants for a well-rounded, full and fruity flavour.
Like all of Belvoir’s drinks, organic dragon fruit and raspberry pressé is handmade by Belvoir using only natural ingredients, and is free from artificial preservatives, additives or sweeteners. It is available in 25cl glass bottles and will appeal to growing interest in exotic and unusual flavour combinations, Belvoir said.
Belvoir Fruit Farms managing director Pev Manners said: “Sales of Belvoir drinks are going extremely well in the USA and so when we received requests for a dragon fruit-flavoured drink we took it on board and looked into how it could be done. This is a very popular flavour in the states and has taken us slightly off our usual course of traditionally more English ingredients but we think it could be a success in the UK as an increasing number of consumers are seeking out exotic flavour combinations.
“In an increasingly crowded soft drinks market it’s important to keep the range fresh and exciting. We believe that our new organic dragon fruit and raspberry pressé not only shows that we listen to our customers but that we have a sense of adventure, willing to try new ingredients to tempt consumers’ taste buds!”
© FoodBev Media Ltd 2021
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