Premium drinks brand Belvoir Fruit Farms is adding three new drinks to its pressé and cordial range in the UK, including an alcohol-free passionfruit martini.
Marking a first for the brand, Belvoir’s Alcohol-Free Passionfruit Martini is a sparkling, ready-to-drink option made with passionfruit juice, lime and Madagascan vanilla.
Meanwhile, both Belvoir’s Ginger and Lime Pressé, and Strawberry, Lime and Mint Cordial are made with 100% natural ingredients and are free-from artificial sweeteners, preservatives, and flavourings.
The brand’s new pressé is made with a blend of fresh root ginger infusion and freshly squeezed lime juice, creating a drink with a ‘subtle kick’. The cordial is described as fresh and ‘citrusy’ with a hint of mint and dilutes at 50 calories per 250ml serving.
“Our continuing range expansion is always about giving our customers more flavoursome options, using natural ingredients which feel special and versatile. Our new lines definitely fit the bill,” said Pev Manners, managing director at Belvoir Fruit Farms.
He added: “We’re seeing consumers drink less alcohol and look for alternatives to cocktails, but this doesn’t mean they should drink anything less delicious. Our new launches reflect what we’re seeing customers do with our naturally tasty drinks – enjoying them solo or as a delicious substitute or component in their favourite beverage. We’re looking forward to seeing the reaction to the new lines and what our customers create with them.”
Available from 4 October, the drinks can be purchased across Sainsbury’s and Waitrose stores and via Ocado for an RRP between £2.70 and £3.30.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial