Ben & Jerry’s has teamed up with American director Ava DuVernay on a new ice cream flavour called Lights! Caramel! Action!.
The new flavour features a vanilla ice cream base with salted caramel and graham cracker swirls and gobs of chocolate chip cookie dough. Available in both dairy and non-dairy almond milk versions, the ice cream will begin shipping across the US in January 2023.
The proceeds from Lights! Caramel! Action! will support DuVernay’s ARRAY Alliance, a woman-led non-profit organisation that “works to advance social justice through art,” according to ARRAY’s website.
DuVernay said: “Ice cream is a simple joy of life. A comfort food that I’ve turned to on many days – making sunny ones brighter and dark ones sweeter”.
She continued: “Partnering with Ben & Jerry’s, a company that I’ve long admired for their commitment to social justice, has been a thrill ride. I had the opportunity to work with food scientists to create a flavour with all the ingredients that I personally love for a cause close to my heart. Beyond being downright delicious, proceeds from Lights! Caramel! Action! will help ARRAY Alliance further its non-profit mission of inclusion and belonging in the film and TV industries.”
Additionally, Lights! Caramel! Action! is Ben & Jerry’s first flavour ever to feature a Black woman on the brand’s pint. Ben & Jerry’s CEO, Matthew McCarthy, commented: “Framing this up as a new flavour for the first Black woman to be a featured partner on our pints doesn’t do Ava justice. We are humbled by this partnership, impressed by her work sharing not only the struggle but the joy in the justice, and we are inspired by her commitment and vision.”
The Lights! Caramel! Action! flavour is a full-time addition to Ben & Jerry’s ice cream line-up. It will be available across the US at its franchised Scoop Shops, as well as on shelves at a retail price of $6.49 per pint.
© FoodBev Media Ltd 2022
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