Ben & Jerry’s and Tony Chocolonely have collaborated to release chocolate and ice cream innovations with a fully traceable cocoa supply chain.
The releases include Ben & Jerry’s Chocolatey Love A-Fair ice cream, which features chocolate ice cream combined with salted caramel and chocolate and caramel chunks, available in dairy and non-dairy varieties. The ice cream takes inspiration from Tony’s milk caramel sea salt bar.
Meanwhile, Tony’s Chocolate Love A-Fair is available in two variants – dark milk chocolate brownie and white chocolate strawberry cheesecake – inspired by two Ben & Jerry’s ice cream flavours.
The cocoa beans used in the new treats are sourced through Tony’s ‘Open Chain’ which helps companies to ensure a fully traceable cocoa supply chain and pay a higher price to address poverty. Ben & Jerry’s will begin converting its ice cream portfolio to Tony’s programme, prioritising the cocoa in the ice cream base mix and building on its partnership with Fairtrade.
Cheryl Pinto, Ben & Jerry’s global head of values-led sourcing, said: “We began this journey seven years ago, when we first partnered with Fairtrade co-ops in Côte d’Ivoire and this is the exciting next step in our cocoa journey as we amplify our commitment to farmers, equity and ethical sourcing”.
Pinto continued: “Tony’s Open Chain enables us to combine traceability with sourcing principles that naturally align to Ben & Jerry’s mission and supports cocoa farmers to meet high standards on social and environmental practices while strengthening their co-operative”.
The new releases will be available in retailers in early 2023.
© FoodBev Media Ltd 2022
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