Unilever-owned Ben & Jerry’s has added to its range of snackable Cookie Dough Chunks in the US with two new flavours.
Chocolate chocolate chip cookie dough and half baked chunks join the three other variants in the line: chocolate chip cookie dough, vegan chocolate chip cookie dough and peanut butter chocolate chip cookie dough.
According to Ben & Jerry’s, the dough is safe to eat because it’s made with pasteurised eggs and heat-treated flour.
Ben & Jerry’s now offers five different types of snackable cookie dough
“We weren’t entirely surprised when cookie dough chunks flew off the shelf,” said Jody Eley, Ben & Jerry’s innovation manager in charge of the launch. “Cookie Dough is our #1 fan favourite around the world, and we know our fans often dig around the ice cream to get to the chunks. We just made it a little easier by putting them in a bag.”
Cookie Dough Chunks are available in US supermarkets a suggested retail price of between $3.99 and $5.49.
Last year, Ben & Jerry’s added to its range of lower-calorie Moo-phoria ice creams with the addition of two new flavours in the UK: salted caramel brownie and chocolate cookies with cream.
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