Ben & Jerry’s launches ice cream burrito

Unilever’s Ben & Jerry’s ice cream brand has launched BRRR-ito — two scoops of ice cream rolled up in a crepe-like wrap, similar to a burrito.

In store, consumers can personalise their BRRR-ito by choosing two scoops of any of their favourite flavours. For first-timers, Ben & Jerry’s suggests the Half Baked BRRR-ito, with one scoop each of cookie dough and chocolate fudge brownie drizzled with chocolate fudge, topped with a crunchy cookie crumble.

The BRRR-ito is available nationwide in the company’s scoop shops.

What a month for innovation from Ben and Jerry’s: first beer then burritos. What next?