Ben & Jerry’s unveils limited edition ‘S’mores’ ice cream

Unilever’s Ben & Jerry’s ice cream brand has released a new limited edition ‘S’mores’ ice cream flavour for the US market, the first time the company has made a marshmallow ice cream available.

To replicate the signature nature of the “campfire classic”, the ice cream contains marshmallow-flavoured ice cream, graham cracker swirls, fudge pieces and chocolate.

Tubs of the new limited edition flavour will be available nationwide in the US from selected retailers from mid-March 2018, with a suggested retail price of $4.89.

Eric Fredette, flavour guru at Ben & Jerry’s said: “The toasted marshmallow ice cream base adds a new level and depth of flavour.

“We’re constantly looking at how we can take our flavours to the next level and this was a great way to do just that.”