Paper cup manufacturer Benders has supplied Nestlé with its first range of custom printed cups for its Nescafé Gold Blend barista-style, floor-standing self-serve coffee solution.
The North Wales-based company has supplied Nestlé with the distinctive embossed, double-walled cup in both 8/9oz and 12oz sizes, in addition to a 12oz vending cup. The cups are all branded with the new Nescafé Gold Blend barista-style logo and designed for use with Nestlé’s new floor-standing, self-serve coffee solution, allowing operators to offer consumers the quality of drinks they have come to expect from coffee shops, but from the convenience of a vending machine.
To reinforce this key selling point and branding message, Nestlé required a range of quality paper cups to complement the specialty coffee shop experience of drinking Nescafé Gold Blend barista style coffee on the go.
Benders account manager Daniel Sharp said: “Using a dedicated paper vending cup manufacturer for this promotion was very important for Nestlé, as this is the first time the Nescafé Gold Blend barista-style coffee brand has been printed onto a vending cup.
“Serving Nescafé Gold Blend barista-style in our twin wall swirl emboss cups ensure that cup quality is consistent across all platforms, guaranteeing the level of insulation, ease of serve and great print quality expected from a specialty coffee shop experience – wherever the customer may be.
“We’ve been working with Nestlé for many years, and look forward to building this partnership further as the company’s vending requirements grow and change.”
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