The wide range of products that now carry the Beneo Label demonstrates the appeal that the programme continues to have across the globe, according to a company statement.
The Beneo Label Program, which first began as a joint European-led initiative between food manufacturers and Beneo in Belgium, is designed to communicate the health benefits of Orafti inulin and oligofructose (prebiotic ingredients), through the use of one easy-to-understand quality label.
The label provides a product with a recognisable symbol that indicates to consumers that the product contains a sufficient amount of Orafti inulin or oligofructose to support a scientifically proven health claim.
El Corte Ingles and Hipercor, Spain’s largest supermarket chains, have recently launched Bebida de Chufa, a functional drink that includes Beneo’s OraftiSynergy (a patented form of oligofructose-enriched inulin).
Bebida de Chufa is part of Special Line, a healthy product range developed by El Corte Ingles and Hipercor, and it carries the Beneo Label as it contains a sufficient amount of Orafti ingredients to promote a healthy intestinal flora. A single 200ml glass of Bebida de Chufa provides 30% of daily zinc and vitamins A, C and E requirements and has antioxidant properties.
Although the Beneo Label is on many products across the globe, it’s thanks to Estrella Azul Industrias Lácteas that the Beneo Label has now arrived in Panama. Estrella Azul, the largest dairy producer in Panama, has developed two products: Vita Slim Low Fat (a fat-reduced milk) and Non Fat Milk (a reformulated non-fat milk), both promoting calcium absorption and active fibre, thanks to Beneo’s patented OraftiSynergy ingredient.
The products have been well received having benefited from an extensive marketing support campaign that has included TV commercials throughout the country.
Source: Beneo
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