A joint initiative between food manufacturers and Beneo-Orafti, the programme informs consumers of the health benefits of Orafti inulin and oligofructose (prebiotics) through the use of one simple label. This label indicates sufficient presence of Orafti inulin and oligofructose to provide scientifically proven, nutritional health benefits.
Over the last six months, a wide range of products have been launched carrying the label. Functional dairy-based food and drinks are proving popular, with half of the new products consisting of yogurt, ice cream or milk-based drinks containing Orafti inulin and oligofructose.
A number of products carrying the label have recently been launched. These include a yogurt from Slovenia that contains Beneo for stronger bones, called LCA zelene doline, and a fruit juice by Coca-Cola-owned company Fresh & Co in Serbia. The juice, called neXt Bodytime PreBiotic, has this prebiotic claim on-pack: ‘to help support your body’s digestive well-being’. Additional products are being tested, and the coming year looks to be one of significant growth.
The Spanish magazine Mucha Vida recently polled its readers to find out which of 150 products they rated as the best within five categories (healthy food products, dietetic food products, organic food products, healthy drinks and organic drinks). The awards have been announced and two products that carry the Beneo label have been voted winners in the Food and Drink categories. The winners can now carry the Mucha Vida ‘award winners’ label on all future products.
Leading producer of biscuits in Spain, Gullón, was one of the two winners in the Healthy Foods category with its Active Soja biscuits. The biscuits are not only enriched with soya bean seeds and soy protein, but also include Orafti ingredients for optimum gut health.
In the healthy drinks category, Clesa’s Activ Bifidus range of fermented, skimmed milk drinks was also a winner. Both products contain Orafti ingredients and make the most of the company’s scientifically proven health claims to market their products to consumers.
New products carrying the Beneo label:
Tim Van der Schraelen, marketing & communication manager at Beneo-Orafti, said: “We’re busy extending the programme’s reach still further. Information concerning the programme is available in 13 languages on the website and work is under way to increase this even more.
“With our vast knowledge and understanding of consumers and the functional market, we’re well placed to guide partners in improving existing products or creating new ones. Combined with the fact that the products comply with the guidelines established by the Beneo Scientific Committee (independent scientific experts in health and nutrition), which brings independent scientific credibility to the label, Beneo-Orafti provides partners with clear market and scientific insight with which to build their product portfolios.”
© FoodBev Media Ltd 2020
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