Bertolli is set to launch its first range of block butters comprising of two variants – Bertolli with butter & olive oil and Bertolli sensations with lemon & chilli.
Bertolli with butter & olive oil has been created to encourage consumers to experiment using the Italian taste of olive oil, whilst the sensations variant offers consumers uniquely flavoured lemon & chilli butter. The new range is supported by a £2.5m marketing campaign.
Bertolli brand manager at Unilever UK, Rachel Chambers said: “These convenient new variants are designed to help beginner and experienced cooks get creative in the kitchen and experiment with new flavour combinations without the worry of burning.”
Bertolli butter & olive oil 250g block has a recommended retail price of £1.60 and Bertolli sensations 250g block has a recommended retail price of £1.80.
© FoodBev Media Ltd 2021
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