The best brand extension category contains exciting new versions of well-loved products this year, with new flavours, new fusions, added functional benefits, healthier alternatives and convenient packaging or serving options, with many brands bringing their expertise into new industry areas.
Taverna grilled cheese snack cubes offer a convenient option to use in salads or on their own as snacks, appealing to changing consumer tastes with the new green pesto flavour. Importantly, the product can be fried without melting.
Derinice extended its low-fat, high-protein ice-cream range with tropical fruit flavours and superfood berries such as açai-blueberry duet, strawberry chilli, and mango moment. Yuengling added four new creative flavours to its all-natural ice cream range, including caramel popcorn, which comes with a smooth and salty popcorn base and dense, sweet caramel swirls.
Yili has introduced a new infant formula milk, the Jinglingguan Caring, which contains a combination of α-whey protein and β-casein, with proportions similar to that of breast milk, improving immunity in babies together with the added benefits of lactoferrin, probiotics and prebiotics in this formula.
Kerrygold hollandaise butter from Ornua combines fresh asparagus with creamy butter and lemony hollandaise sauce to create a versatile and gourmet seasonal product, boosting the taste of all asparagus dishes and its practical “upside-down” tub offers further convenience.
Following the rising trend in high-quality culinary butters, ChimiButter of Samba Flavor introduces a 100% organic rBGH-free butter with the brand’s signature herbs blend, the Chimichurri flavour, for professional chefs and gourmet home cooks. Aurivo Consumer Foods offer premium Connacht Gold butter with sea salt, which delivers a crystal crunch and the rich taste of Irish lactic butter, in packaging made from 100% recyclable material, hand wrapped and folded for extra protection and placed in a wooden base for an artisanal touch.
In an interesting venture into alcoholic beverages, Ornua’s Kerrygold Irish cream liqueur is a craft blend of oak-aged Irish whiskey and luxurious chocolate; reflecting the taste of Kerrygold butter, cheese and milk, this is a rich and indulgent new liqueur.
OKF’s latest addition to its wide range of aloe drinks, Aloe Yogos King, is a smooth yogurt drink containing aloe vera gel, which provides added texture and a fresh taste of aloe vera; the new dairy drink is also available in a variety of flavours including mango, pineapple, peach and strawberry.
With weight-control in mind, Muller Light Greek-style Fruitopolis offers a lighter alternative to Muller Dairy UK’s Greek-style yogurt range, as do JC’s Nudies that are light in calories without any crunchy coating, while Tine met consumer demand for on-the-go snacking alternatives by introducing Biola smoothie to its Biola yogurt range.
Sutas refreshed its range of traditional Turkish yogurt with a seasonal spring yogurt, combining goat’s, sheep’s and cow’s milk in a special recipe to guarantee a gourmet taste, an intense texture and thick cream layer.
Meiji updates its nutrient-rich product line with a convenient, ready-to-go option, the Meiji Meibalance mini cups, which also offer an improved taste; while David’s Famous gourmet frozen custard introduces new rhubarb and buttermint flavours to its gourmet frozen desserts range, as well as black walnut, pistachio, pumpkin, blueberry and ginger – all due to be launched this autumn.
Offering a more indulgent option for yogurt lovers, the Activia Intensely Creamy line has a selection of exciting fruit combinations, including blood orange and passion fruit; while the sleek packaging design by Slice Design showcases the combination of two fruit flavours in a unique way.
Another flavour update in the category for the Chobani Flip snacking range are peanut butter dream and coffee bliss break to be launched this summer. The varieties incorporate mix-ins used at the brand’s Soho Cafe and combine creamy Greek yogurt with other delicious ingredients.
© FoodBev Media Ltd 2021
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