Best new brand or business at World Dairy Innovation Awards

One of the most vibrant categories in the awards, the best new brand or business category saw entries from exciting new start-ups as well as new brands from established dairy companies. Technology, creativity, health and convenience were at the forefront of innovation.

Mengniu offers China’s first visually traceable milk, Selected Meadow, which enables customers to view a real-time video of the pasture and factory via QR code and the cloud.

Using extrusion production technology, Amul has launched Amul Epic this summer, a super-premium ice cream coated with Belgian chocolate and high-quality nuts.

Gia’s Cheesorizo is a new brand from Wellmont Farms, which combines non-melting cheese with seasoned fresh-meat sausages (like chorizo) for a versatile, high-protein (whey), vegetarian cheese snack as a soy-free meat-alternative.

Seaver’s caffeinated cocoa is the brainchild of a physician, a businessman and a lawyer, to create the world’s first premium caffeinated cocoa with mint, available in a slimline ready-to-go pack.

Targeting active adult markets, and in line with milk’s trend as a sport drink, new True Dairy Flavors offers a line of flavoured milks containing 1% fat milk and just enough sugar to bring out flavours, while Danzeisen Dairy returns with a brand revamp and offers premium flavoured milk in eco-friendly glass packaging.

Inspired by the traditional Indian lassi, new Lashbrook Lassis is among the new dairy drink brands and offers an original on-the-go treat appealing to young professionals, as well as consumers with an interest in global cuisine.

Standing out as one of the frontiers of the rising adult ice cream trend, new Neon Penguin introduces cocktail-hour ice-cream made with real alcohol.