Food tech start-up Better Brand has announced the closure of a $2.5 million funding round, led by venture capital firm Seven Seven Six.
The round – which brings the company’s total funding this year to over $4 million – was joined by Soma Capital, Verso Capital, Cruise founder Kyle Vogt and actor Patrick Schwarzenegger.
Better Brand specialises in modified enzyme technology and refined carbohydrates. The start-up has recently released its first product, The Better Bagel, a reduced-carbohydrate bagel that contains the carb equivalent of two banana slices and 24g of protein.
Aimee Yang, founder and CEO of Better Brand, commented: “I’ve struggled with diet my entire life, constantly oscillating between feeling either guilty or deprived. I used to dream of a world where I could eat what I wanted without having to worry about weight gain or negative health consequences. Better Brand is now making that world a reality.”
She continued: “That starts with tackling refined carbs – a $10 trillion+ industry causing overarching negative impacts on human health, both physical and mental. We’re excited to continue pioneering innovation in this space, and grateful to have an incredible team of partners onboard to help drive our mission forward.”
The funding round will aid the company’s research and development efforts, expansion and preparation for large-scale retail distribution.
© FoodBev Media Ltd 2021
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