Beyoncé has invested in a brand of cold-pressed and juiced watermelon water, in the same week that Leonardo DiCaprio became one of several celebrity investors in a brand of guayusa leaf tea.
Wtrmln Wtr consists of cold-press watermelon and a drop of organic lemon juice, and is sourced straight from the fruit with no added water, sugar or artificial ingredients.
Low in both calories and sugar, it is packed with electrolytes such as potassium, the amino acid L-citrulline, and the antioxidant Lycopene. It is also a good source of vitamins A and C, the New York-based brand revealed.
It has now received the support of the global icon, who was said to have been inspired by the brand’s connection to fitness, the company’s mission and its compassionate approach to business.
Wtrmln Wtr co-founder and creative director Jody Levy said: “Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts. She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.
“Beyoncé’s partnership and investment brings energy and purpose to our mission to help educate consumers about clean, healthy hydration for active lives.”
Beyoncé added: “I invested in Wtrmln Wtr because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
And Rohan Oza, a partner at venture capitalist Cavu Venture Partners, which has also invested in Wtrmln Wtr, said: “Cavu is excited to partner with a brand that uses America’s superfruit to create a deliciously hydrating beverage that’s perfect for all fitness occasions.”
Earlier this week, actor Leonardo DiCaprio was one of five celebrity investors in guayusa leaf tea brand Runa. He committed to donating his shares to indigenous farming communities in the Amazon, where the brand’s guayusa leaf is grown.
© FoodBev Media Ltd 2019