Plant-based meat company Beyond Meat has announced that its latest product innovation, the Beyond Breakfast Sausage, will start to launch at stores across the US later this month.
The Los Angeles-headquartered company states that the plant-based sausage, which is currently available from foodservice operators, is made without GMOs, soy, gluten or artificially produced ingredients and contains 11g of protein per serving.
According to Beyond Meat, the ‘better-for-you’ sausage also contains less saturated fat, total fat and sodium than traditional pork breakfast sausage.
The range includes two variants, classic and spicy, which the company claims replicate the taste of pork breakfast sausage patties but with added nutritional and environmental benefits.
Commenting on the launch, Beyond Meat founder and CEO Ethan Brown said: “Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to ‘Eat What You Love’ while advancing health, environmental and animal welfare benefits.
“It has seen early success at some of the most popular and iconic quick service restaurants and we are excited to introduce the first extension of the platform in retail.”
Beyond meat has made several additions to its portfolio in the past year, including the launch of Beyond Beef and a “meatier” version of its plant-based Beyond Burger.
The Beyond Breakfast Sausage will be available from select retailers, including Albertsons, Key Foods and Whole Foods Market for an RRP of $4.99 for six patties.
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