Beyond Meat is launching two new versions of its Beyond Burger in early 2021, as part of a new platform to offer consumers an expanded choice of plant-based burgers.
Referred to as a “plant-based first”, the new iterations are designed to offer more choice for consumers, similar to the range of nutritional options for beef currently available in the market.
One of the variants reportedly features the brand’s “juiciest patty” for the “meatiest burger experience”, containing 35% less saturated fat than 80/20 beef.
Meanwhile, the other iteration claims to be Beyond Meat’s “most nutritious patty yet” with 55% less saturated fat than 80/20 beef.
“Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences,” said Ethan Brown, CEO and founder of Beyond Meat.
Both burgers will have a similar savoury taste profile, lower total fat and fewer calories than 80/20 beef. They are also said to contain B vitamins and minerals comparable to the micronutrient profile of beef.
“I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for,” said Brown.
He added: “Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required. These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness and nutrition through our Rapid and Relentless Innovation programme.”
The company first introduced the Beyond Burger in 2016, and the iterations are the latest in new product offerings in 2020 following Beyond Breakfast Sausage patties, Beyond Meatballs and Beyond Breakfast Sausage links.
From November 18-20 in Los Angeles, fans will be given an exclusive preview of the new Beyond Burger versions. The company expects to launch the new iterations nationwide in early 2021.
© FoodBev Media Ltd 2020