B&G Foods has launched Twix Shakers Seasoning Blend, which is said to combine the cookie, caramel and milk chocolate flavours of the classic chocolate bar.
The new offering can be used to add a sweet chocolate and caramel flavour to ice cream, cookies, milkshakes, cream cheese, popcorn, desserts, cocktails, fruit and more.
“We are thrilled to introduce our first chocolate bar-inspired seasoning blend with the launch of Twix Shakers Seasoning Blend,” said Steve Finnie, brand director, B&G Foods.
“Consumers can expect everything they love about the flavours of Twix in this delicious seasoning. Sweets and seasonings can combine to create a fun new category – and consumers are going to enjoy eating it on their favourite treats.”
The new product is available in 13.5oz shakers at Sam’s Club locations and on SamsClub.com, with distribution set to expand to include additional retailers in the coming months.
© FoodBev Media Ltd 2021
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