Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of Air Asia), EQ8 is a natural fruit-juice-based energy drink.
The range comprises two flavours: EQ8 Orange & Passion Fruit, and EQ8 Cranberry & Apple. Both are available in 250ml cans.
“The energy drinks market is booming, stretching from high-energy boost brands such as Red Bull and Monster, to the more sports-linked brands such as Lucozade,” said Anthony Biles, the agency creative director. “While the high energy brands promise a boost from zero to plus, EQ8 is a natural alternative promising a much more restorative solution, lifting consumers back to their normal selves.”
EQ8 contains fruit juices and ingredients such as ginseng, green tea, guarana and a little natural caffeine from the green coffee bean.
The brand is currently available in selected Tesco, Sainsbury’s and Morrisons stores in the UK, and is due to launch onboard Air Asia in May.
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