Indian beer brand Kingfisher has announced an agreement with Multi Bintang Indonesia to market and distribute their flagship brand Bintang Beer across the UK and selected European markets.
Damon Swarbrick chief executive officer of Kingfisher said: “The brand is ideally positioned to capitalise on the burgeoning Pan-Asian restaurant sector and so we will initially be seeding it here. However, we believe it has much wider potential and we have already secured a number of high profile bar listings in London and Manchester.
“Whilst the industry continues to explore craft beer, there is clearly significant demand for premium, authentic, easy-drinking world beers. We believe Bintang is perfectly suited to meet this demand.”
Bintang is available in 24 packs of 330ml and 12 packs of 620ml bottles.
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