Bioglan Superfoods has revealed a packaging rebrand for its line of food supplements, alongside the reformulation of its flagship Supergreens blend and launch of a new Superberries mix.
Available in the UK at Tesco, Boots and Holland & Barrett, the Supergreens blend has been given a fresh formulation so it now contains more quantities of superfoods such as wheatgrass, spirulina, barley grass, kale and chlorella and a new subtle apple-infused flavour.
Meanwhile, the new Suerberries product is an immune-supporting combination of 12 superfoods, including goji, acai, pomegranate and blueberries.
Suitable to be added to water, juices and smoothies, both products have been fortified with additional vitamins and minerals and, along with the rest of the Bioglan Superfoods, range have been given a vibrant package rebrand to increase on-shelf standout and shopper appeal.
Bioglan Superfoods marketing manager Clarissa Nally said: “Our new look and feel is energetic and eye catching with clearer communication on front of pack about the benefits of each product, which is important to appeal to new shoppers who are unfamiliar with superfood powders.
“In a recent survey we conducted amongst grocery shoppers, 40% said the main reason for them not considering to buy superfoods is because they wouldn’t know what to do with them. Therefore, we’ve added new user-friendly icons on the front of pack and focused on usage and recipe information on the back of pack to educate and inspire consumers on how easy and versatile the powders are to add a boost to everyday food and drink.”
Each 100g pack of Bioglan Superfoods Superberries contains ten portions and retails at £19.99.
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