Biotiful Dairy adds shot range to kefir offering

Biotiful Dairy has launched a new line of kefir shots in the UK, in an effort to offer a convenient way for consumers to look after their immunity and gut health daily.

Described as the “perfect daily boost, that supports your immunity naturally”, the kefir shots contain 30 billion active cultures per small bottle.

According to the UK-based brand, smaller shot-size bottles are the most popular format for daily active health.

Available in single serve and multipack formats, the shots come in four flavours: original; peach and turmeric; acerola cherry and tea; and coconut and spirulina.

Made by fermenting British milk with authentic live Kefir grains, the shots are naturally high in protein and calcium, contain no added sugar, and are a good source of vitamins – particularly B12 – and minerals.

Founder of Biotiful Dairy, Natasha Bowes, said: “We’re absolutely delighted to be adding a ‘shot’ range to our kefir offering. Our new range of Kefir Shots not only taste incredible, but offer a delicious and convenient way to get the natural immunity support into your daily routine.”

The full range is currently available across 185 Sainsburys stores for an RRP of £1 per 100ml and £2.95 per pack of four, with more retailers to follow this month.

This year, Biotiful Dairy has launched a line of spreadable kefir cheese pots and a range of kefir ice cream.