Biotiful Dairy has unveiled a range of kefir ice cream, marking the UK company’s entry into a new category.
Made using British milk and containing ‘gut-friendly’ cultures, the brand’s latest innovation is available in three variants: Vanilla, Chocolate and Cherry.
Biotiful says the frozen desserts combine a ‘smooth and creamy texture’ with a ‘refreshing kefir tanginess’ and are aimed at consumers looking to try a healthy alternative to traditional dairy ice cream. Each variant is reportedly a natural source of protein.
“After recognising a gap in the frozen market for kefir products, it made perfect sense for us to take our expertise to a new category,” said Biotiful Dairy founder, Natasha Bowes.
“The aim is to provide an even wider range of delicious products for those already familiar with kefir, as well as bring new consumers into natural gut health by offering a unique product range that couples great taste with better nutrition.”
Biotiful’s kefir ice cream is available, for an RRP of £4.50 per 500ml tub, from Ocado, Wholefoods Market and independent retailers nationwide.
Last month, Biotiful announced it had expanded its liquid kefir portfolio with the introduction of Mango and Blackcurrant variants.
© FoodBev Media Ltd 2024