Biotiful Dairy is introducing a range of spreadable kefir cheese pots, reportedly the first of its kind to launch in the UK.
The company, known for its kefir drinks and snacks such as quark, claims its new line-up is set to shake up the soft cheese category and offers a healthier alternative to cottage or cream cheese.
Made with British milk and kefir cultures with gut-friendly bacteria, the cultured spreadable soft cheese is available in three savoury flavours: original, herb and garlic, and red pepper and cumin.
According to Biotiful, its new range is high in protein and calcium whilst containing only 30 calories and 0.3g or less of fat per 30g serving.
With its new launch, Biotiful aims to offer a convenient, tasty and healthy lunch option that can be enjoyed as an accompaniment to salads and crudites or as a topper for toast, crackers and jacket potatoes.
Founder of Biotiful Dairy Natasha Bowes said: “We are really excited to be bringing our expertise in gut health to a new category with the launch of our ground-breaking Kefir Cheese.
“The soft cheese category has been crying out for innovation, and we have the right product range to bring excitement to shoppers, who are looking for better nutrition, coupled with great flavour in a convenient format. All this will ensure we are bringing new consumers into natural gut health.”
Biotiful’s kefir cheese full line-up is available nationwide in Sainsburys for an RRP of £1.50 per 150g pot, whilst Waitrose will be launching herb and garlic, and red pepper and cumin in April.
© FoodBev Media Ltd 2021
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