US beverage brand Treo has unveiled a new look and added three new flavours to its range of fruit and birch water beverages: raspberry lemonade, kiwi watermelon, and orange apricot.
The redesign aims to showcase the organic credentials of the line, with each beverage containing ten calories and 1g of sugar.
Treo said that birch water enhances flavour, provides micro nutrients, minerals and electrolytes, while adding “a delicate natural sweetness to the drinks”.
The brand uses the back of the pack to tell the birch water story, allowing the front label to focus on its offering: “Big flavour in every drop”.
Treo marketing director Zoë McElligott said: “The idea behind the new concept was very simple – to clearly communicate the product’s attributes in a much more straightforward way.”
The brand has begun shipping the new packaging and new flavours in the US. Other flavours include: blueberry, coconut pineapple, peach mango, and strawberry.
© FoodBev Media Ltd 2018