Nomad Foods Europe-owned Birds Eye is expanding its meat-free Green Cuisine range with the addition of three new chicken alternative products.
Birds Eye says that the new Chicken-Free offerings – which include Crispy Grills, Southern Fried Grills and Burgers – emulate the most popular products in its chicken portfolio.
“Our Green Cuisine Chicken-Free products have gone from strength to strength since our first launches in 2020,” said Jess Ali, marketing manager at Birds Eye.
“This extension of the Green Cuisine Chicken-Free range will continue to play off recognisable formats that shoppers already enjoy, but that are powered by plant protein.”
Ali continued: “By recreating mealtime classics using plant power, these new additions to our Green Cuisine range will continue to help shoppers to add meat substitutes to their plates, showing them that plant-based meals can be just as tasty and convenient.”
The Birds Eye Green Cuisine Chicken-Free Southern Fried Grills are available at Tesco.
The Chicken-Free Crispy Grills and the Chicken-Free Burgers will start to roll out into Tesco, Asda, Sainsbury’s and Morrisons from mid-May.
© FoodBev Media Ltd 2020
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