Germany’s Bitburger brewery has adopted Ball Packaging’s Dynamark Effect 3.0 technology for the release of a new limited-edition series of 50cl cans, ahead of the start of the European Football Championship in France this week.
Available from participating retail stores, the collection includes four individual cans fashioned in the brand’s signature white and gold colour scheme. The front of each can includes Bitburger’s signature logo shield and is complemented on the back with the image of a footballer in action.
Using Ball’s Dynamark Effect 3.0 technology, the line-drawn images are rendered in black and white and feature a level of detailing that perfectly conveys the intense energy of the game, Ball said. Dynamark Effect 3.0 is the latest variation of Ball’s print technology range, which is able to reproduce two-colour, high-resolution images of near photographic quality.
“Our first experience with Dynamark Effect dates back to 2015,” said Bitburger senior brand manager Martin Kandels. “Back then we worked with version 1.0 to issue a special series for Cologne Football Club featuring the players’ names and numbers on the cans. Given the previous success and thanks to Dynamark’s ability to swiftly respond to timely events with customised packaging, Bitburger saw a keen opportunity to surf this year’s Euro wave using the new 3.0 version.
“Football and beer are the perfect match and so we decided to blend them into a unique collectable series with variable motifs in honour of the European Championship. We found that 3.0 proved to be exactly the right solution to realise the kind of complex graphics needed to truly stand out from the crowd and believe these cans to be an opportunity to invite sports enthusiasts to collect them and thus further identify with us as their brand of choice.”
Dynamark Effect is capable of producing up to 24 different designs in a single run at normal production speeds.
“The technology effortlessly meets the growing demand for can designs that go beyond simple text and images in realising customised creations,” added Antti Laakkonen, business manager (product) for Ball Packaging Europe. “With 3.0, we are excited to provide our customers with the full scope of promotional opportunities that near-photographic quality images deliver.”
© FoodBev Media Ltd 2020
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