Bite UK aims to provide healthy products in an impulse format with its new range of rice, nut and coconut baked snack clusters.
Called Pure Bite, the portfolio includes blueberry and cranberry popped rice clusters, hot and spicy nut clusters and strawberry crunchy coconut clusters. Bite UK claims the products sit between two trends: free-from snacking and convenient food to go.
The Pure Bite range is free from dairy, gluten and preservatives, and is high in protein and fibre. Each is available in the UK with a recommended retail price of £1.49.
Bite UK founder Jason Bull said: “Our mission is to create delicious free-from products for UK consumers. Our products are low in calories and suitable for people with allergies and intolerances.
“What I am most proud of is our ability to achieve a product of such outstanding health credentials which taste incredible – and to deliver that package at a competitive price to retailers.”
The new range will be rolled out this month in the UK, Finland and the Middle East.
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