Wells Enterprises-owned Blue Bunny has launched Load’d Sundaes, an ice cream line that aims to offer an out-of-home ice cream sundae experience straight from the freezer.
Load’d Sundaes are made with ice cream that’s crafted to be ready to be consumed without having to wait for it to soften.
Ingredients include chunky cookies, crunchy nuts, rich chocolate pieces and Blue Bunny’s signature candy B’s, which are swirled together in a single-serve container.
Blue Bunny senior brand manager Rachel Lukoff said: “Load’d Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop.
“Our team of sensory experts know that ice cream sundaes are one of consumers’ favourite ways to enjoy frozen desserts. We created Load’d Sundaes to give people a delicious, ice cream sundae experience they can grab and go or enjoy from the comfort of their own home.”
The ice creams will be available in eight flavours: mint chocolate chunk, salted caramel pecan, peanut butter bunny, strawberry shortcake, bunny tracks, chocolate brownie bomb, cookie crunch ‘n fudge, and cookie dough.
As of April, Load’d Sundaes will be sold in the US in individually packaged 8.5oz cups, each with a suggested retail price of $2.99.
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