To tap into healthier snacking trends, Blue Diamond Growers is introducing a new 2oz snack bag to its Nut-Thins product portfolio.
The range will roll out at select 7-Eleven locations and other convenience stores across the US in three flavours: sea salt, cheddar cheese and sriracha.
Nut-Thins are crunchy baked rice crackers made with California Blue Diamond almonds.
Blue Diamond Growers director of brand marketing Maya Erwin said: “Given the evolution of the snacking category and consumer habits, we recognised the demand for on-the-go snacking options.
“We’re excited to offer consumers a better choice for satisfying their cravings, whether they’re in the supermarket or stopped in a convenience store.”
Grower-operated Blue Diamond Growers is headquartered in Sacramento and employs more than 1,500 people throughout its processing plants, receiving stations and gift shops.
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