Blue Diamond has unveiled a new look for its range of Almond Breeze products in the UK, as it looks to attract new consumers.
In a global first, the full ambient and chilled range of Almond Breeze almond milk features new pack designs.
Created by brand agency 1HQ, the new on-pack illustration has an image of a Californian almond at the front “to reinforce the brand’s almond expertise and rich heritage”.
Ian Greengrass, managing director for Blue Diamond Europe, said: “Our research showed that our customers really love the fact that we grow our own almonds, and have done so for over 100 years. We have grower families dating back four generations, so we’re immensely proud of this rich heritage and wanted to celebrate the wonderful nut which our growers are so dedicated to – this new design does just that.”
“We believe that our new packs are perfectly placed to attract a new pool of consumers, as well as increase purchasing among our existing customers. We’re extremely excited about these new designs we hope our consumers feel as positive about the change as we do.”
The new pack designs will begin rolling out in UK stores nationwide from August.
Earlier this year, Blue Diamond Growers launched Almond Breeze Almondmilk Yogurt Alternative in the US to capitalise on surging consumer demand for dairy-free options.
© FoodBev Media Ltd 2019