Texas-based independent hard seltzer brand, Blue Norther, has introduced a new Prickly Pear flavour to its range to mark Breast Cancer Awareness Month this October.
The launch has been made in partnership with the Breast Cancer Resource Center (BCRC) which is celebrating 25 years since its establishment. The BCRC provides free guidance, education and assistance to nearly 2,000 women and their families, through all stages of the breast cancer process.
With every purchase of the new flavour, a portion of the sales will be donated to BCRC. Meanwhile, in the first year of the partnership, Blue Norther will donate a percentage of sales from the purchase of any product in its portfolio.
Blue Norther’s all-natural hard seltzers are made with real fruit juice and organic agave to create flavours inspired by Texas fruits.
Prickly Pear, often called “Texas champagne” by its founders, will join Wild Blackberry and Agave Lime in Blue Norther’s line-up of gluten-free hard seltzers with 5% ABVs.
“We’re grateful to be in a place where we can help other Texans as we grow our brand. It’s an honour to partner with the Breast Cancer Resource Center this October and beyond in the fight against this horrible disease,” said Austin M. Pittman, CMO of Blue Norther.
Founded in 2019, Blue Norther was set up by father and son to develop a beverage made with high-quality ingredients that is loyal to Texas’ heritage.
Ray Anne Evans, executive director of BCRC, added: “We’re incredibly excited and thankful to team up with Blue Norther this year and, hopefully, for the years to come. Committed community partners are essential to BCRC’s operations, and like so many families, the founders of Blue Norther have their own experience with breast cancer making this partnership so meaningful.”
Blue Norther’s hard seltzers are available to purchase in a range of retail locations in Austin and San Antonio, including HEB, Whole Foods and Spec’s.
© FoodBev Media Ltd 2019