Brand design consultancy Bluemarlin has imparted “a sense of cheekiness and fun” into the Coconut Collaborative’s frozen coconut-based desserts.
The design will be rolled out across the brand’s soon-to-be-launched products, including Snowconut sticks and Little Coconutter lollies.
The brand challenged Bluemarlin to create a design that would offer something “ownable”, as well as different from that of its coconut competitors.
The new designs for the Snowconut sticks offer a rich injection of cheeky humour and play on their slightly provocative Adam and Eve illustrations, Bluemarlin said. At the heart of the brand new Little Coconutter design is a coconut tree with mischievous Coconutter monkey characters. Acting as a simple link to the original design, the brand’s ethos of “everyone under one tree” strikes out vividly from the products.
Coconut Collaborative co-founder James Averdieck said: “We’ve enjoyed working with Bluemarlin on this project and they’ve really understood our brand. They have shown a really good insight of creativity and responsiveness on this project.”
Ian Catling, creative director for Bluemarlin UK, added: “The Coconut Collaborative is an ambitious, young-spirited challenger brand, which we were very excited about working with. Their current brand illustrations strike out from the shelf and the challenge to help them create designs for these new and extended product ranges really struck a chord with us at Bluemarlin.
“We thrive on working with brands looking to make that leap of faith in their designs, with a human driven and sustainable approach as its core. We can’t wait to see these new products coming to life in stores soon.”
© FoodBev Media Ltd 2018