Amber Beverage Group and Stoli Group – both part of SPI Group – have named Bodegas La Negrita (BLN) as the official distributor for their spirit brands in Mexico.
The new distribution partnership marks the companies’ efforts towards growing their presence in the Mexican market.
Established in 1946, BLN is an importer and marketer of a range of alcoholic brands worldwide. The deal will see BLN distribute brands such as Stolichnaya Vodka, Cenote Tequila and KAH Tequila across Mexico.
“All this effort is due to expanding the market segment and reaching an audience of adults and young people who identify with the authenticity, creativity, and passion that is part of Stoli’s and ABG’s DNA,” said Jaime Costa, CEO of Bodegas La Negrita.
Damian McKinney, recently appointed CEO of Stoli Group, said: “We look forward to working together with the team at BLN to continue to grow in this market, especially in vodka and ultra-premium tequila.”
Seymour Ferreira, CEO at Amber Beverage Group, added: “Strengthening our presence in Mexico is one of our key focuses for the years ahead, and we look forward to working with BLN to help us do so.
“As BLN works exclusively with third-party brands, the new partnership is a great match. Their portfolio will be extended with several of our premium tequilas, vodkas and other spirits that have gained high recognition in other markets where we are present.”
© FoodBev Media Ltd 2020
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