Bolthouse Farms is swapping traditional ingredients for carrots in its newest line of plant-powered products, Wunderoots.
With the intention of creating a new way to enjoy carrots, the Wunderoots range features the vegetable in the form of fettuccine, rice and ‘hot dogs’.
Bolthouse Farms’ Wunderoots carrot dogs can be grilled and offer an alternative to both traditional meat-based and newer plant-based hot dogs. Made with whole carrots, the product is infused with herbs and spices to create three flavours: classic American-style, chorizo-style and sweet Italian-style.
Meanwhile, carrot fettuccine kits pair fresh carrot fettuccine ribbons with sauces such as marinara, spicy Thai basil and red coconut curry, to create a lower carb and veggie-rich alternative to a bowl of pasta. Again, targeting those consumers looking to swap out their tradition carbs, the company’s riced carrot kits come in sauces like sesame stir fry, green chile and yellow coconut curry.
The kits can be served as a side dish or as a base of a meal with the addition of protein, and can be prepared using the microwave or stove.
“At Bolthouse Farms, we are driven by our passion to create a new way for people to eat and live healthier lifestyles. Our vision of Plants Powering People starts with a focus on healthier and more accessible plant-based eating,” said Bolthouse Farms CEO Jeff Dunn.
He added: “The new Bolthouse Farms Wunderoots carrot ‘swaps’ demonstrate our continued commitment to innovation and creating a plant-powered platform for healthier, more functional products that meet the fast-changing needs of today’s consumer.”
The company’s launch of carrot-based swaps comes after the acquisition of the carrot operations of Rousseau Farming Company, with the aim to position Bolthouse Farms for innovation in the ‘carrot space’. It also follows its recent introduction of plant-based protein keto beverages and refrigerated dressings.
The entire Wunderoots line is being debuted at the current PMA Fresh Summit and will be available in US supermarkets in spring 2021.
© FoodBev Media Ltd 2020
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