Campbell’s-owned Bolthouse Farms has tapped into the growing market for plant-based products by adding several new plant-based protein drinks and cold-pressured juices to its 1915 Organic range.
The new beverages include three new pea protein-based drinks and two juice flavours, and all products in the range are suitable for vegans and are certified organic.
Vanilla, chocolate and coffee flavours will be protein drinks have been created to respond to growing consumer taste for high-protein products, and each flavour contains 12g of plant-based protein and 9g of sugar per 12oz bottle.
The new juices in the range are cucumber and watermelon, both of which contain no more than seven organic ingredients and no artificial ingredients.
Bolthouse Farms has also repackaged its entire 1915 Organic range, as all bottles in the range will now which use 25% less plastic than previous bottles.
Todd Putman, general manager of C-Fresh said: “More people are making better-for-you, sustainable food choices.
“Our new 1915 Organic beverages were created in response to consumers’ growing demand for accessible, great-tasting, plant-based nutrition that balances protein and sugar.”
Both juices and protein drinks will be available from March 2018 from selected retailers in the US, with suggested retail prices of $3.99 per bottle.
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