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Boost Drinks has introduced three new products under its energy and sport ranges. Boost has expanded its sugar-free energy range with two new flavours: Tropical Blitz and Apple & Raspberry. This comes amid a notable increase in the sugar-free energy drinks category, reflecting the trend towards health-conscious choices, with one in three consumers now opting for sugar-free beverages. Meanwhile, Boost unveiled its latest limited-edition sport flavour: Watermelon & Lime. This follows the success of the limited-edition Raspberry & Mango flavour in 2023, now integrated into the core range. The move underscores Boost's commitment to delivering innovative products aligned with the growing enthusiasm for limited-edition drinks and bold flavours. Harley Beecroft, product controller at Boost Drinks, said: “These new launches across sport and energy provide an exciting opportunity for us to provide a diverse range of drinks that tap into the growing health and wellbeing agenda and increased demand for low/no sugar products whilst offering notable flavourful variety". "Following outstanding success in both categories, we're confident that these new additions will continue to delight consumers and help contribute to our ongoing commitment to innovation and excellence within the soft drink category.”