Borden Dairy has expanded its Lala brand with the debut of two new products, broadening its line of hunger-curbing yogurt smoothies.
The US dairy company has launched new Lala Healthies Curb – the first in the new line of Healthies yogurt smoothies, which will focus on better-for-you varieties while still offering great taste and convenience – as well as Lala 100-calorie yogurt smoothies.
Described as a first of its kind, Lala Healthies Curb combines grains and proteins for a nutritious beverage that fights hunger while on the go. With 10g of protein, 8g of whole grains plus a healthy amount of fibre in every drink, Lala Healthies Curb helps keep cravings at bay and sustains energy throughout the day. The line comes in three flavours: wild strawberry, toasted pecan and orange-pineapple.
The lower-calorie version is a portion-controlled yogurt smoothie that will build on strong performance in the spoonable yogurts market, Lala said, by introducing a new luxury, on-the-go proposition that is both drinkable and low in calories.
There are wild strawberry, mountain blueberry and cherry-vanilla flavours.
“LALA yogurt smoothies are loved by consumers for the taste, convenience and quality ingredients. We know that 59% of yogurt drinkers consume them as a meal, so we wanted to provide options for people who regularly eat on the run, but don’t want to sacrifice flavor or nutrition,” said Desiree Johnson, director of marketing at Borden Dairy. “We are continuously looking to provide our customers with added benefits and new LALA Healthies Curb and LALA 100 Calorie are a great way to do so.”
Lala Healthies Curb and Lala 100 Calorie join the brand’s existing line of Greek and core yogurt smoothies, all of which are free from high fructose corn syrup, artificial colours and artificial flavours.
It plans to expand upon the two new launches with other healthful yogurt smoothies in the coming year.
The duo will be available through grocery stores and retailers across the US this year, in four-packs of 6.7oz for the Lala Healthies Curb yogurt smoothies and 7oz bottles for the Lala 100 Calorie smoothies.
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