Border Biscuits aims to boost its classic recipes product line with the launch of new strawberry drizzle melts.
Set to launch this month in selected Sainsbury’s stores throughout Scotland, the new flavour joins the brand’s lemon drizzle melts as part of its classic recipes collection. Other variants include Viennese whirls and golden oat crumbles.
Border Biscuits brand innovation director Lesley Ann Gray said: “We’re delighted to launch our strawberry drizzle melts in Sainsbury’s stores across Scotland and believe the move will further enhance our relationship and profile with the store and their customers.
“Our lemon drizzle melts are hugely popular, so we hope this latest addition to the range will be just as well received by customers. We’re constantly looking for new ways to innovate and we think the introduction of strawberry drizzle melts is an exciting step for us.”
Lanark-based Border Biscuits has a turnover of £16.5m and employs 150 people. Its portfolio includes 21 biscuit varieties sold in luxury mini packs, sharing packs and a gift range.
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