Botanics – a new range of premium and organic cold-pressed soft drinks – is being launched this month across bar brand All Bar One in the UK.
Created by pioneering drinks creator Botanic Lab, the Botanics line has been designed specifically with social drinking in mind. The range is made up of three botanically enhanced cold-pressed adult drinks that shake up common perceptions of “healthy beverages” and bring sophistication, complexity and exceptional flavours to the on-trade.
Vitalise combines sencha green tea, sourced direct from Kyoto, with a powerful berry trio of schisandra, goji and strawberry. Peppery Sechuan aromas bring together this complex combination of fruity, savoury, sweet and tart.
Fortify, meanwhile, is a complex and spicy elixir combining the cold-pressed juice of raw turmeric and ginger, accented by the warmth of fresh chilli. Cool spearmint and vanilla notes complete the flavour, Botanics said.
And, in Invigorate, the inky hue of activate charcoal is juxtaposed with cold-pressed cane grass and raw yuzu. A sweet exotic taste with an intense citrus tang, enhanced with Siberian ginseng, is the lingering flavour.
Botanic Lab CEO and co-founder Rebekah Hall said: “The new Botanics line brings sensuality and functionality, along with the inimitable Botanic Lab innovation that is so valued by our customers, to a brand new audience at All Bar One. Our drinks offer boldly sophisticated choices for anyone seeking a clean, uplifting kick in a social environment.”
“The impending sugar tax has shone a spotlight on the soft drinks industry and its use of refined sugar, and has opened the door for a new era of drinks that break the long-established rules. We are delighted that the team at All Bar One has chosen Botanic Lab to introduce a new style of soft drink to their customers.”
All Bar One marketing manager Kate Dell said: “We’re excited to partner with Botanic Lab as part of our continued development of our drinks range, offering exciting new flavours and innovation around health and nutrition. What’s great about Botanics is that you can Vitalise on a Monday morning or Invigorate your weekend brunch, you can even pair with a premium spirit in one of our ‘conscious cocktails’ when you’re looking for a new cocktail to try at the weekend. We genuinely believe Botanics are the perfect drink whatever your mood throughout the week, and the team is really looking forward to selling the range.”
Botanics will be available exclusively at 50 All Bar One bars across the country throughout August and September, and will be rolling out to other premium on-trade accounts in 2016. The price of the drinks in All Bar One will be £4.95.
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