Presented in the same 750ml conical-shape glass bottle as the adult sparkling pressés, Bottlegreen Party’s colourful packaging design aims to catch the eye of parents and kids who may be shopping for parties or looking for a special treat for kids to enjoy at family occasions such as Christmas. The designs were created by textile design graduate Rachel Pitman following a nationwide talent search by Bottlegreen.
Due to their everyday consumption, squash, juice and juice drinks are the best sellers in the kids market, accounting for 23% of drinks consumed by the 5-9 year old age group and 19% by the 10-12 year old age group according to the BSDA. Carbonates come a close second accounting for 21% of drinks consumed by the 5-9 year old market and 17% by the 10-12s.
“There are limited offerings on the UK market for kids to enjoy as a treat at special occasions, so parents often default to traditional carbonates such as colas and brightly coloured fizzy pops, often against their better judgement,” said Simon Speers, MD of Bottlegreen Drinks. “With Bottlegreen Party, we aim to strike a balance between the natural juice drinks and carbonates, giving kids what they want in a treat, yet with the natural credentials that will appeal to parents.
“Bottlegreen Drinks Co has just seen one of its best summers to date. With their strong appeal to the occasions market, the festive season is a high sales period for our sparkling pressés, so we feel that now is just the right time to offer children their very own occasional drink, too. Starting with a listing in Waitrose stores early October, we’re confident that Bottlegreen Party will resonate well with our target market.”
Bottlegreen Party apple and elderflower sparkling drink is available in 750ml bottles from Waitrose from early October, with a special launch price of £2.24 (RRP is £2.99).
Bottlegreen is to unveil a range of stylish limited edition pressé bottles for the festive season, in stores from early November. The designs were created by textile design graduate Rachel Pitman following a nationwide talent search by the company.
The current illustration on the Bottlegreen packaging was created by a textile designer in order to reflect the brand’s commitment to the craft of blending its delicate flavours using traditional wine blending processes.
Building on this heritage, Bottlegreen asked second and third year UK textile design students to send in their creative label designs to feature on its limited edition sparkling pressé range. Four entrants were shortlisted and put to public vote through an online gallery on consumer websites, the Bottlegreen website and its Twitter and Facebook profile pages.
Rachel Pitman was chosen as the overall winner with the majority of the 5,000 votes. Rachel is a Loughborough University design graduate from Chichester. Her Sparkle Blossom design was inspired by the structure of the elderflower blossom itself. In addition to a cash prize, Rachel also won a very valuable two weeks’ work experience at top design agency Ziggurat Brands during which time she was taught the process of taking a raw design through to finished packaging artwork.
Rachel’s Sparkle Blossom design will be reproduced on all Bottlegreen sparkling pressé drinks and will be launched into major supermarkets at the beginning of November for one month, priced at £2.39 (RRP) for a 750ml bottle. As with all bottlegreen products, the drinks contain no additives, sweeteners, preservatives or artificial flavours.
Bottlegreen will be supporting the limited edition style bottle launch with a full programme of digital and traditional marketing and PR activity within the consumer and trade media, as well as a calendar of sampling activities.
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