Britain had a miserable wet spring, but a sizzling July, and Nielsen figures for leading UK supermarkets in the four weeks to 20 July show how much difference the weather can make.
This is despite 2012 sales being boosted by the build-up to the London Olympic Games.
“At the height of the heatwave, the week ending 13 July, an extra seven Olympic swimming pools of bottled water were sold compared to the first two weeks of 2012 … Consequently, bottled water overtook cola as the largest soft drink sector by volume,” said Nielsen.
That must be a personal best.
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