Snack manufacturer Bounce has partnered with branding and design agency Biles Hendry to launch a new line of breakfast biscuits.
The range is available in the UK in three flavours – red berry, peanut butter and Madagascan vanilla – and is targeted at time-poor, health-conscious consumers.
The launch follows on from Bounce’s introduction in 2016 of a range of protein energy bites in a sharing format.
Biles Hendry has collaborated with Bounce since 2011 and has aimed to create energised colourways that reinforce the brand’s nutritional promise.
Bounce CEO Gary Smith said: “This new launch marks our first foray into a traditionally defined category in breakfast and into a new usage occasion. Breakfast is an exciting category, and one where few brands are currently offering a truly healthy and nutritionally balanced solution.
“This provides us with a great opportunity that this new range of bars delivers against. The branding and design works in unison with our core products, is hugely impactful at point of sale, and clearly communicates our point of difference.”
Biles Hendry creative director Anthony Biles added: “We’ve taken what Bounce stands for and moved it into a category that deserves better. Our design is honest, accessible and positive – a true reflection of Bounce as a brand.
“We’ve brought something totally new to this category that we know consumers want. And we’ve created brand architecture that will work across further category extensions while staying true to the core proposition.”
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