Beam Suntory-owned Bowmore has partnered with Aston Martin to create a range of limited-edition whiskies and “innovative lifestyle experiences”.
Working with the Aston Martin Design team, Bowmore will create bottlings that reflect both brands’ commitment to heritage and also to “cutting-edge design and manufacturing techniques”.
These rare whisky releases will aim to appeal to both existing and new fans of both brands.
Bowmore and Aston Martin said that “exclusive and inspiring events and experiences” will take place globally to help bring the partnership to life.
Last week, British car company Aston Martin was granted a trademark for its name and wing logo to be used in relation to alcoholic beverages.
“It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades,” said Albert Baladi, president and CEO of Beam Suntory.
“Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined. These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry-leading collaboration for years to come.”
Aston Martin Lagonda president and group chief executive officer, Andy Palmer, added: “This series of limited-edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast.
“As brands, we have a lot in common. We both focus on indulging our customers with exquisitely designed, beautifully crafted products, often producing limited-edition specials that celebrate our heritage.
“Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”
© FoodBev Media Ltd 2020
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