Pickle brand Branston has this month launched a new line of limited edition Bring Out labels, set to reinforce the brand’s place in a number of social occasions.
The four new additions to the core 360g jar size will read on shelf as “Bring Out”, “Branston”, “Cheese”, “Picnic” and “Sarnie”. The Mizkan Euro-owned brand has launched the new designs in stores nationwide this month.
It follows the success of the first iteration of Bring Out labels in January 2014 and is “designed to provide inspiration to customers on the ways they can use the pickle over the summer picnic season and in the back-to-school lunch box,” Branston said.
Branston brand manager Victoria Adams added: “The success of the Bring Out limited edition packaging was a great boost to the company’s overall 2014 revenue. We listen to our customers here at Mizkan Euro, and it is with great pleasure that we ‘bring out’ these labels once more as a fun and novel way to underline the core Make it Special message of the brand. With this we hope to engage with our customers and further consumer consumption and trial of the pickle over summer.”
© FoodBev Media Ltd 2024