Even though the BrauBeviale Special Edition is not going to take place as a physical event, industry professionals and other interested parties should still keep 10-12 November 2020 free in their calendar.
The extensive supporting programme [email protected] will be available online at myBeviale.com during these three Launch Days and features presentations on the latest trends and challenges, discussion panels, award ceremonies, and last but not least, the German Beer Sommelier Championship.
Originally planned for the on-site BrauBeviale 2020 Special Edition in Nuremberg, the six themed stages will now be reproduced on the digital dialogue platform. From the beginning of November, beverage professionals and industry insiders can meet all year round on myBeviale.com to network with one another, exchange knowledge and ideas and receive information.
“Following our announcement that the BrauBeviale Special Edition would not be held on-site in Nuremberg, we received a lot of support and expressions of interest from the sector. This is why we are extremely pleased to offer our customers an extensive and diverse online programme as part of the Launch Days, and we are optimistic that it will prove very popular,” says Andrea Kalrait, executive director BrauBeviale at NürnbergMesse GmbH, as she looks forward with confidence to the three days in November.
The comprehensive supporting programme for BrauBeviale has always been a formative element of the industry’s annual gathering. In the current circumstances in particular, the key theme of this round of the three-year BrauBeviale cycle, the future viability of the beverage sector, plays a significant role.
[email protected]: the industry’s thought leaders on six stages
The themed hubs – Center Stage, Exhibition Stage, Craft Beverages and [email protected], Technology Stage, Special Interest Stage and the Award Stage – offer plenty of diversity. Various items on the agenda will focus on the event’s key theme. Issues like sustainability, energy management or raw materials will also be covered. For details of the current programme, please go to: www.braubeviale.de/programme
European Beer Star on myBeviale.com
The European Beer Star has been a permanent feature of BrauBeviale and is now one of the most important beer competitions worldwide. In 2020 the coveted award will be presented online on myBeviale.com on Wednesday 11 November 2020.
German Beer Sommelier Championship
Beer sommeliers from all over Germany will gather on-site in Nuremberg on Tuesday 10 November to take part in the German Beer Sommelier Championship. The semi-final and final will be live-streamed on myBeviale.com.
Special digital show by Bayern Design
The organisers are adopting new approaches for the BrauBeviale Special Edition. Design in the beverage sector is the key theme for the following exhibits: self-cleaning drink bottles, sustainable can carrier trays, glass design and alternative bottle materials. The special digital show featuring 20 videos can also be experienced during the Launch Days at myBeviale.com.
Craft Drinks Area
Trend scouts and fans of inspiring products from the beer, spirits, water, juice and alcohol-free beverage segments do not have to miss out entirely on exciting new discoveries from the Craft Drinks Area this year. They can simply have the beverage specialities sent to them at home. Every tasting flight ordered is presented and explained by a sommelier on myBeviale.com with easy access to the presentations at any time. Orders can be placed while stocks last. The information on the beverage specialities will continue to be available on the digital dialogue platform after the Launch Days are over.
Virtual visitors will find the complete programme for the Launch Days from 10 to 12 November 2020 at www.myBeviale.com from November.
© FoodBev Media Ltd 2020
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