Australian breakfast brand Yummia has introduced a new three-flavour range of yogurts that combines fruit and vegetables.
The new strawberry and beetroot, apple and carrot, and cinnamon and sweet potato yogurts contain between 4.4g and 5.3g of protein in every 150g pot, all for no more than 900 calories. Containing two of the five recommended daily portions of fruit and vegetables, each tub of the layered yogurt also boasts a “five star health rating”.
The innovation extends Yummia’s product portfolio, which currently includes a three-flavour range of bircher muesli.
Yummia founder Mia McCarthy told Australia’s Packaging News: “The yogurt market is quite heavily saturated in the Australian FMCG category so when we saw a gap for a vegetable component to be in the yogurts we knew it would be a great product opportunity to produce something completely new. For us it was more identifying an opportunity and working out how to create it into a product on shop shelves.
“It has been a quick evolution for the yogurts from concept to production – it was all done within three and a half months so it’s been full on for product trials, design, packaging lead-times, production… but we wanted to launch products that were of a high quality and were well designed.”
© FoodBev Media Ltd 2020
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